Logo design is part art and part science. Your client will likely come to you with their own ideas and requirements. Some clients let you run wild with your ideas while others pretty much have a template for the design.
Logos are all about being quickly recognizable and representative of the company/event’s brand. Too much clutter, a distracting design or color palette, or minuscule mistakes can unravel a logo.
Most logos go through several drafts…from quick sketch conceptions, to digitizing to finalization…it’s a complicated process that produces a simple and impactful product.
Controlled Chaos 